SWATI specializes in exclusive Indian origin fusions fashions. The integral message imparted by SWATI Couture in every one of its exclusive collections is the ultimate in femininity for each woman to adorn her inner goddess and step into the limelight -- for her to be in touch with her inner beauty and fall in love with herself, enjoy dressing -- celebrating beauty and adornment in every form.
"In SWATI Couture, I envision each woman as an Apsara, a celestial nymph, beautiful, supernatural woman of great beauty, elegance and spirit -- a celebrity in her own right, whether they are Indian, or not," says Swati Kapoor, founder of the one-of-a-kind, trend-setting Indian Fusion Fashion House that promises women a desirable look and a beautiful feeling in a world that knows no borders.
Indian fashions, the cohesive expression of a long tradition in the cultural history of the subcontinent, are vividly magnified on screen by Bollywood dance and musical spectacles. Seen by international audiences, these fashions have become inspirational for weddings and social events with the bourgeoning Indian Americans celebrating their heritage. For these Bollywood-inspired fashions award-winning couturier Reza Shariffi designs for the SWATI line of clothing exclusively available through the SWATI Studio in the USA.
The fusion of eclectic artistry, in each piece of fashion, that is painstakingly brought forth, with unique individuality, is the trademark of the label. Using luxurious fabrics, intricate artistry, beadwork, custom fitting and embroidery of Indian origin for styles that are both modern and traditional, the Reza Shariffi for SWATI clothing line is for special occasions, wedding or semiformal wear. The richness of Indian textiles, colors and fascinating decoration from the lost art of infused embroidery, along with unparalleled workmanship, are all incorporated in each piece of elegantly draped art.
SWATI also has an organic cotton line and a luxury bed spread collection. With this great team and a solid infrastructure, SWATI Couture will deliver, and in every outfit compliments are guaranteed.
For a custom outfit or to view our collection visit the SWATI Studio at:
Swati Kapoor, founder and CEO of SWATI Couture Fusion Fashion House, was born and raised in India where as a child she loved dressing dolls and her friends in boarding school. Swati has been influenced by her grandmother who ran an institution promoting the knitting and sewing work of handicapped women for charity, and one of her aunts who invented an organic cotton line of clothing.
Living in Tanzania, Africa, and Oman, in the Middle East made her a global citizen, expanded her horizons to see a world of beauty without boundaries, appreciating differences in people from any part of the world, yet seeing their common thread.
As an undergraduate, Swati studied graphic art and design in India. She earned a masters degree in Graphics Design from the Academy of Art College, San Francisco, and worked in the high-tech industry for over six years in various critical positions including creative director of a health care Internet company managing operations in the US and Latin America. When the dot.com bubble burst, Swati realized that she could channel her artistic design ideas into fashion -- clothing that incorporates art as part of life.
Swati's collections are a celebration of the art of fabric and embroidery, bridging the art of the east and the confidence of the west, creating one world of fashion for women.
Swati resides in Milpitas, CA, USA with her husband, Shekhar Kapoor, and their four-year-old son Shaan.